Kevin and his guest, Jodi Daniels, founder and CEO of Red Clover Advisors, discuss the importance of privacy as a fundamental human right, noting that building trust is a two-way street. Jodi explains that a privacy consultancy helps companies comply with data privacy laws and build trust with their customers. Jodi emphasizes that privacy is both a legal compliance issue and a market opportunity. By prioritizing privacy and being transparent about data use, businesses can differentiate themselves and gain a competitive advantage. They also discuss the book Jodi coauthored with her husband, Data Reimagined: Building Trust One Byte at a Time, which provides a story-driven approach to help professionals understand the importance of privacy and navigate privacy regulations.