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Branding, Trademarks& Copyrights

Brands, trademarks, and associated intellectual property represent some of the most valuable assets a client can own or have rights to. Our clients include owners of some of the world's most famous brands, along with those for individuals and entrepreneurs.

Overview

Brands, trademarks, and associated intellectual property represent some of the most valuable assets a client can own or have rights to. Our branding, trademarks, and copyrights attorneys assist a wide array of clients in establishing, protecting, commercializing, and enforcing their brands, trademarks, and copyrights both domestically and internationally. Our clients include owners of some of the world’s most famous brands, along with those for individuals and entrepreneurs.

Our attorneys provide clients with practical and cost-effective advice regarding these valuable assets, including how, when, and where to protect their rights using ownership and licensing strategies and protection and enforcement programs, including ways to prevent the importation and exportation of counterfeit products.

Our attorneys negotiate and draft agreements such as licenses, transfers, assignments, joint ventures, coexistence, and product development, and are involved in the purchase and sale of intellectual property assets, including conducting due diligence for mergers and acquisitions, and, working with our corporate attorneys, creating effective corporate structures to minimize potential liabilities while maximizing other advantages.

When it comes to enforcement, our attorneys enforce and defend our clients’ intellectual property in courts throughout the United States and abroad and regularly represent our clients’ interests in quasi-judicial adversarial proceedings, such as in cancellation and opposition proceedings before the US Patent and Trademark Office.

In addition to managing trademark portfolios for our domestic clients, our attorneys have developed relationships with foreign law firms with whom we network with for filings throughout the world.

Trademarks

Our attorneys and staff handle trademark and related searching and filing from cradle to grave, from assessing the availability and registrability of potential marks to efficiently searching, clearing, filing, and prosecuting applications both in the United States and abroad. In addition to procuring trademarks and managing global intellectual-property portfolios, our attorneys counsel clients on domain-name issues and develop and implement strategies for protecting intellectual property rights on the internet, including action against cybersquatters and handling take-down notices and related website policies.

Copyrights

Copyrights are often the least understood form of intellectual property, but can offer significant advantages both as deterrence and in damages through enforcement if a copyrightable work is registered prior to the first act of infringement. For example, a valid Certificate of Copyright entitles the “prevailing party” in litigation to an award of costs, including attorney’s fees.

Our attorneys and staff guide our clients through the copyright-process maze, including assessing overall strategy, counseling on copyrightability issues, preparing and prosecuting copyright registrations, and enacting enforcement through both litigation and non-litigation means.

Representative Industries

  • Agricultural
  • Archery
  • Automotive
  • Consumer electronics
  • Consumer goods
  • Fashion and apparel
  • Food and beverages
  • Health care
  • Higher education
  • Hospitality
  • Gaming
  • Life sciences
  • Medical devices and diagnostics
  • Outdoor and sporting
  • Performing arts
  • Pharmaceuticals
  • Semi-conductors
  • Telecommunications
  • Video games
Representative Experience
  • Successfully argued against a refusal of registration citing registration covering an identical mark by distinguishing the applicant's goods and channels of trade from those covered by the cited registration.

  • Serves as outside trademark counsel to an international presenter of artistic programming and arts education and manages its international trademark portfolio.

  • Successfully enforced a client's federal trademark registration through a cease and desist letter and encouraged the infringer to immediately adopt a less-similar mark.

  • Serves as lead litigation trial counsel for a global cigar company.

  • Managed the domestic enforcement of trademark rights for an apparel and headwear company.

  • Collaborated in the clearing, filing, and prosecution of trademark applications for the global re-branding of a pharmaceutical company.

  • Managed the worldwide trademark portfolio for a national alcohol beverages manufacturer.

  • Defended a footwear manufacturer and retailer in a trademark-infringement action that was resolved favorably prior to trial.

  • Represented a health care provider in a trademark-infringement action that was resolved favorably prior to trial.

  • Represented a medical device manufacturer in a successful uniform domain name dispute resolution policy (UDRP) proceeding that resulted in the transfer of an infringing domain name.

  • Served as trial counsel in a trade-dress infringement action that resulted in a favorable jury verdict of non-infringement for a specialty paper products manufacturer.

  • Serves as outside trademark counsel for a global telecommunications manufacturer, including counseling on the selection and adoption of new brands, clearing and filing new marks, and maintaining its global trademark portfolio. 

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